"I want to help people get the information they're not getting" says Plough, a member of the Florida Healthcare Association, the Geriatric CMASN and fully registered with the state. "Families need someone they can trust to help manage the care of a loved one."

 No one could be better qualified. Following a dual degree academic career with an emphasis on psychosocial development, Plough immersed himself in the caretaking field. He has spent the last dozen years specializing in Adult Living and Senior Care, from providing counseling services for families of Alzheimer's patients, to developing programs for adult daycare, medical and social programs to exploring Medicaid and Medicare concerns. In his hometown of Memphis, Tennessee, he helped launch a 16 million dollar Jewish Nursing Home and Alzheimer's Care Center and has experience at the two largest healthcare corporations in the nation. He is a very active member of Temple Beth El in Boca Raton, the South Palm Beach Jewish Federation and the South Florida Community.

 Compassionate, knowledgeable and caring, he has more than just professional experience in this field. For seven years Plough cared for his aged grandmother - 24 hours a day.

 "I learned what she had to go through and as a family man what I had to go through," he remembers."What I know today keeps people from having to go through that pain."

On call 24 hours a day, seven days a week, Florida Health Consultants will assist you when and where it counts - from advance planning for optimal Medicaid benefits to connecting you with free or low - cost community, county, state and federal services providing everything from transportation to meals, doctors appointments to personal transportation.

At a free, no-obligation consultation,Maurice Plough will personally meet with your family to develop a personal needs profile of the client, including medical and social history, emergency contacts, allergies, medications and more. Based on the profile, Florida Health Consultants will be able to recommend appropriate care, be it at home, day care, assisted living facility (ALF) or nursing home.

 "We offer gentle guidance through hard times" says Plough. "Too many people assume that have to go to a nursing home when many other better options exist. We can inform them of the full range of choices and be counted on to give the answers that no one else can give. And our jobs aren't finished once they're in a home or assisted living facility."

 At home, or in a caretaking facility (all ascertained to meet local, state and federal guidelines), every client receives a minimum of two individual visits per month. Pleasant conversation and caring attention is accompanied by professional case review.

 On one such visit Florida Health Consultant's detection of a patient's leg ulcers resulted in a prescription for a Medicaid paid air mattress. The ulcers improved.

 Every month you'll receive detailed, typewritten reports on the progress of your loved one from physical health to state of mind, all written in layman's terms. FHC will even send you photographs upon request. "We'll do whatever it takes to give our families the quality care they deserve,"says Plough. "We go 110 percent to care for our clients." And cost need not come before quality: Fees are typically less than the average benefit.